Featuring over 5,000 applications, games, ringtones and wallpapers, Orange has launched its Application Shop for multi-platform on a wide range of handsets. Anything in the shop can be downloaded and purchased on one Orange mobile bill, so you do not need to pre-register and use their personal credit cards.
Yves Tyrode, EVP of Orange Technocentre says, “We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content. Whether it’s a Smartphone user, or someone using a simpler device, we know the demand for content is there – it’s just about getting that experience right. That is why we want to give everyone with a phone in their hand the easiest access to personal content, on the most suitable device and tariff, to help them take the parts of the mobile Internet that they know and love, everywhere they go.”
The service is already available, initially providing the Orange App Shop ‘over-the-air’ to more than one million customers in France and the UK . In coming January, Orange devices including the Nokia 6700, Sony Ericsson W995 and the Sony Ericsson Yari U100i (France only) will be preloaded with the App Shop and sold in the UK and France. Later, this will also include Samsung, LG, HTC, Motorola and RIM handsets.
Throughout 2010, Orange will continue to roll-out the App Shop service across its footprint, extending it to Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal. In each country, Orange is making the App Shop relevant by providing localised content in the catalogue that best meets specific market needs.
5000 apps is a good number.
How many of them are crappy ones?
Just like the app store.