PacketVideo (PV) announced today the commercial availability of PV’s mobile video application for the Apple iPhone, enabling the delivery of operator-branded TV and video services. Mobile operators are expected to offer the new iPhone application under their own brands via the iPhone Application Store, enabling subscribers to view local live television channels and on-demand video clips.

In addition to video streaming and playback capabilities, PV’s CORE supports the middleware services needed to deliver live and on-demand content, including support for mobile operator TV services electronic program guide (EPG) information.