As the world’s subscribers reached more than 3.3 billion cellphone users now, no wonder the Internet companies move their products and services to the cellphone, including social networking services. At least 950 million will goes social with their mobile phone in 2012, said a report last month.

The concept of using social networking websites from a mobile phone is fast catching on in the USA, as all tier-I and tier-II operators now offer social networking applications. Support from mobile operators expects to directly impact application discoverability, provide marketing support, and drive growth in the U.S. mobile social networking markets.

New analysis from Frost & Sullivan finds that revenue from on-deck mobile social networking services in the U.S. expect to reach $ 412 million in 2012. Additional revenues can also be expected from mobile advertising.

Yeah, it’s the big challenge for the social networking sites to create their friendly-mobile service versions and having more creative on proposing its business model.

Source: Cellular News, 3GWeek