Microsoft today announced at the Securities Industry and Financial Markets Association (SIFMA) 28th Annual Technology Management Conference & Exhibit the broad availability of Bloomberg for Windows Mobile-based phones.

With the availability of Bloomberg on Windows Mobile phones, Bloomberg users will access economic data, pricing, the latest financial and world news, Bloomberg messaging, alerts, personalized market monitors, and other Bloomberg functions from virtually any phone running Windows Mobile 6.

“Access to market information and news is critical for Bloomberg users, who are the financial professionals with the most at stake,” said John Waanders of Bloomberg. “Bloomberg on Microsoft will further empower our global customer base to access Bloomberg functions via one of the world’s most recognizable mobile platforms.” 

Bloomberg has launched its service in Singapore via SingTel last month and is extending the service to other countries and territories in Southeast Asia and Greater China by the end of 2008, with further expansion plans for 2009.