LG Electronics announced the launch of LG Secret (model: LG-KF755) in Latin America on June 12th, 2008 in Sao Paulo, Brazil. Following the successful launch in Europe, Latin America was selected as the second stop in a series of LG Secret launches around the world.

Following the success of LG Chocolate and LG Shine that sold over 25 million units globally, the third model from the LG Black Label Series was developed to satisfy the tastes of trendsetters who desire a sophisticated design with an enduring elegance. The premium, understated style of the phone is reflected through the unique pattern and texture of the innovative carbon fiber material complimented with sleek tempered glass.

As the succession of launches around the globe, LG Secret first unveiled in Europe on April 24th, 2008 in London. Following its Latin America launch on June 12th, 2008 in Sao Paolo, LG Secret will continue its travel to Asia Pacific and onto the rest of the world. In Latin America, the third LG Black Label Series handset will be available in Brazil, Mexico, Argentina, and on to other countries within the 3rd quarter.

LG Secret will always look new thanks to the materials incorporated into the phone. Carbon fiber, one of the strongest manmade composite materials used in aerospace and high-performance automotives, adds to the handset’s durability without compromising its sleek design. Tempered glass, adding sheen and strength, shields the front LCD with a polished simplicity and enhances the quality of multimedia experience. Neon Touch Navigation buttons sensitively respond to commands with illustrious effects in lavish blue.

Equipped with an advanced 5.0 mega-pixel camera built into the slimmest profile of any camera handset on the market (at 11.8mm), LG Secret boasts 120 fps video recording and playback. Timeless moments can be decorated with powerful photo and video editing features including Morphing (facial editing) and SmartLight, that automatically adjusts the picture’s light settings. Users can also take advantage of the Movie Maker software in the handset to create their own music videos.

Entertainment features include Touch Media that takes advantage of the touch screen to directly access five multimedia functions in a single button - music, photos, games, documents, and FM radio. Users can simultaneously flick through photos on the screen while listening to music. Word, Excel and PowerPoint files are easy to open and the handset is loaded with a Google Package that enables the user to surf the Internet, log into Gmail, use Google Maps and watch YouTube videos.

The Auto Rotating Display shifts the image on the screen for viewing in any position. Simply switch your view from narrow to wide by holding the phone horizontally. Also inside are motion games that have a gyroscope-like effect enabled by the accelerometer sensor. With a tilt or rotation of the handset, the user can throw a dart, hook a fish, or navigate a maze. The Auto Luminance Control adjusts the screen lighting according to ambient brightness which results in viewing that is always clear.