LG and Samsung will propose their jointly developed technology as the North American technology standard for mobile DTV. Samsung and LG held a signing ceremony at Seoul Plaza Hotel in Seoul, Korea, on May 14, 2008. At the ceremony, the two companies agreed to cooperate in order to assure rapid adoption by the Advanced Television Systems Committee (ATSC) of a single common in-band mobile DTV standard.

Technology for the jointly proposed system will reflect the findings of the IDOV (Independent Demonstration of Viability) conducted by the Association of Maximum Service Television (MSTV) on behalf of the Open Mobile Video Coalition (OMVC). A report on IDOV will be submitted by the OMVC to the ATSC.

“LG and Samsung are already world-class in digital TV and mobile communications, said LG President and Chief Technology Officer Woo Paik. “Through this collaboration, we also have an opportunity to lead the North American mobile DTV market.”

Added JongWoo Park, President of Samsung Digital Media Business: “Our collaboration on North American mobile DTV standardization will help accelerate the ATSC standardization of mobile TV technology, which will benefit both consumers and broadcasters.”

ATSC is expected to adopt the mobile/handheld DTV standard for the North American market in early 2009 following trials of the technology by the Open Mobile Video Coalition (OMVC), a group of leading U.S. broadcasters who are vigorously promoting the development and early deployment of mobile DTV.