HTC has just made changes on their phone support page this week, removing the need of a HTC eClub account for software download like ROM upgrade software. While you do not need to register an account to download the software, you need to key in your smartphone serial number on the download page.

This is much better than previous implementation, you can now read what is available for your smartphone and download it directly without registration. The changes is applied to all support pages for different regions and countries.

HTC Support [HTC] via [coolsmartphone]