Microsoft announced that hotel operator Global Hyatt Corp. will launch a mobile advertising campaign that leverages Microsoft’s mobile advertising relationship with Verizon Wireless. The mobile advertising display campaign is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt’s new, fully functional mobile Web site using their mobile phone.

Under an agreement Microsoft and Verizon Wireless announced in January 2009, the Microsoft® Mobile Advertising team manages mobile search and display advertising across Verizon Wireless’ Mobile Web service. Verizon Wireless customers will now have a faster way to find Hyatt hotels, book rooms, view and change reservations, check in or out, receive special promotions, and access general information on the go when using Verizon Wireless’ Mobile Web service.