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Have you ever been listening to the radio and heard a song you really liked, but you didn't know the song title or artist? Have you ever been in a club and heard music that really added to the moment, but left the club not knowing what you had heard? Have you ever come across a music ad in a magazine, or seen a posted ad for an upcoming concert, and wished you could easily find out what the band sounded like or buy tickets? The MMID Service on cell phones allows consumers to quickly and easily identify music that they are listening to, or come across in print, using their cell phone. The system also provides for a mobile portal that allows the customer to reference their music collection from any internet-accessible mobile device.

For music that is playing on the radio in the car, in a local bar, or at the gym, all the consumer has to do is dial a number and hold the phone near the music for about 15 seconds. The consumer will the receive a message to the phone with the song title, artist, and a sample of the song that can be listened to. MMID also enables the consumer to immediately purchase the song/album via their cellular phone. This is all powered by fPrint™, an advanced music fingerprinting technology that digitizes the sampled music, compares the sample to a comprehensive database and quickly delivers the appropriate information to the consumer.

For users who have a cell phone with a digital camera attached, they can use their phone to scan a barcode or unique symbol in a store, at home, in a magazine, or on the street. Users can then access music information, reviews and samples and order the CD to be delivered to their home.