Dockers San Francisco announced its interactive “shakable” mobile advertisement within iPhone applications. The Dockers “shakable” ad, available in a number of popular iPhone applications, integrates the functionality of the iPhone by taking advantage of the accelerometer technology. The motion-sensitive and sound-enabled mobile advertisement will be embedded directly in select game applications. The beauty of this new advertising is its ability to engage consumers in the same way they are interacting with the iPhone and its applications – through interactive play.

“Dockers® San Francisco is the first brand to fully utilize the iPhone’s technology to deliver an interactive message within applications, which is still a relatively new channel for advertising,” said Sherri Phillips, vice-president of marketing, Dockers® San Francisco. “The Dockers® brand will continue to seek out new interactive technologies and cost-effective ways to reach and engage our loyal consumers.”

The ad, titled “Shakedown 2 Get Down,” features Dufon, a.k.a. Orb/Orbit/Orbitron, a freestyle dance expressionist from a Seattle group “Circle of Fire,” dancing around the screen wearing Dockers® Vintage Workwear Khakis. In between levels of gameplay in the select application, users are prompted to “shake” the iPhone setting off Dufon’s unbelievable dance moves. Consumers will receive a full sight and sound dance experience. The creative concept and filming where handled by interactive creative firm Razorfish, in Seattle.

The ad will launch in early March and will run for four weeks within free iPhone applications, such as: iBasketball, iGolf, iBowl and iTV.

[via engadgetmobile]