DivX announced a licensing agreement with Advanced Micro Devices. This agreement will bring DivX video technology to AMD Imageon application processors, extending existing licensing and certification relationships between the two companies. AMD Imageon application processors are designed to power a range of handheld multimedia devices, including next-generation mobile phones and smartphones.

“Including the DivX codec in the AMD Imageon application processor brings additional value to our OEM customers, helping them to deliver a robust mobile media experience,” said Mark Bapst, CTO for AMD’s Handheld division. “DivX technology is an attractive ingredient that enhances our offering for handheld devices, providing excellent quality and a high degree of accessibility.”

The two companies will work together to achieve DivX Certification for the AMD Imageon A250 application processor. Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.