The first mobile ticketing solution using UK mobile payment initiative payforIT has been launched today by interactive mobile specialists Dialogue Communications and AEI Mobile. Mobile ticketing will enable party-goers to purchase tickets to a London nightclub via their mobile phone using payforIT, and to receive the tickets via SMS.

PayforIT is the cross-operator payment initiative that allows consumers to purchase goods and services via their mobile phone up to the value of £10. Dialogue and AEI Mobile will be working together to provide a mobile ticketing solution for Drum & Bass Arena event taking place at Scala Club in London on 15th August and tickets are on sale today for £10.

Guiom Peersman, Dialogue’s UK managing director explains: “We believe this is the first time payforIT will be used to purchase event tickets. People wishing to buy a ticket can text “Scala” to short code 81330 and in return will receive a WAP link to Scala Club’s mobile internet site. From there tickets are available for purchase through the payforIT payment system and the ticket will be delivered directly to the buyer via SMS.