UK based jewellery retailer Fameo announced the launch of its mobile jewellery catalogue to allow anyone with a GPRS or 3G phone to browse Fameo jewellery offers, monitor their order status, research information and get customer service on the go.

“Fameo has always focused on it’s customers needs and made it a priority,” said Louise Davies, Managing Director for Fameo Ltd. “Most mobile phones currently used in the UK are capable of accessing the internet to some degree and with mobile access, we are continuing the tradition of our innovative approach to putting jewellery shoppers first and keeping them connected”. Mobile site feature highlights, include a versatile search function, with access to Fameo jewellery products and SMS alerts for the latest jewellery arrivals, price changes, order status and special promotions.

Fameo’s long-term strategy involves building a WAP-based jewellery shopping portal featuring enhanced functionality for customers who want to buy jewellery using the browser on their mobile phone, price comparison for loose diamonds and colour gemstones via SMS text messages and a launch of push-based mobile marketing campaigns called the “Jewellery that fits your phone screen”.