AT&T announced the launch of its Online Experience Store, allowing shoppers to “touch”, experience and purchase wireless devices and services online. The digital storefront introduces a new 3-D shopping model, giving customers rich, interactive demonstrations and tutorials in five categories of wireless products: phones and devices, music, video and Web, messaging, and e-mail and productivity.

When customers enter the Online Experience Store at www.att.com/onlineexperience, they will see a 3-D representation of an AT&T store layout, complete with a simulated Microsoft Surface unit. They can choose a guided video tour from AT&T “representatives” or explore the sights and sounds of the five stations independently.

By clicking on the simulated Microsoft Surface image at the front of the store, shoppers can see life-size video demonstrations of six AT&T devices and explore their features, specifications and capabilities. The virtual Microsoft Surface now includes the Samsung A737, Sony Ericsson W580i, BlackBerry Curve 8310, LG Shine and Windows Mobile-enabled devices such as the Pantech Duo and AT&T Tilt.