AT&T, Microsoft, HTC and I-play announced today the creation of the AT&T Game Development Contest for Windows Mobile to discover the next breakthrough mobile game. The AT&T Game Development Contest is launching May 1.

Beginning May 1, gaming developers can fill out the online entry form to submit their Windows Mobile compatible game. All game entries submitted during the next three months will be reviewed and judged based on the following criteria: game-play value and quality, game uniqueness and creativity, and marketplace potential.

One grand-prize winner will receive a mobile game developer contract with I-play, prime placement of the finished game on the game portal on AT&T MEdia Mall and a cash prize of $25,000. Prizes will also be awarded to three finalists and 10 semifinalists. For complete contest details, contest entry and prize structure, visit http://developer.att.com/gamescontest. The deadline to submit an entry is July 31, 2008. The winner will be announced at CTIA Wireless I.T. & Entertainment 2008 in San Francisco.