Mobile media and entertainment (MME) services would be the next big thing in the mobile industry world, especially in the US market, as the latest report said. The statistics convinced us: The U.S. MME services (excluding messaging, and mobile browsing and data charges) generated US$3.1 billion in revenue in 2007.

According to the latest research from Analysys, the revenue from MME services in the U.S. will more than double during the next five years, mentioning the figures $6.6 billion for 2012.

Mobile TV and VoD services will experience the highest growth rate of any MME service during the next five years.

Mobile TV is getting popular now in the US. As reported by SlashPhone recently, AT&T Mobile TV will deliver full-length television content and sporting events from top networks, including programming from leading entertainment brands CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2Go and Nickelodeon.

However, the the highest growth rate of MME services require the improvement from both the technology and user perspectives.

The strongest growth, the report said, will not occur until after 2010, as the technical and market environment for MME services.

“Operators, content providers and device manufacturers will have to work together to increase subscriber awareness of MME offerings,” said Alexandra Rehak, co-author of the report.