Ad Infuse today announced that Swisscom will deploy Ad Infuse’s adInMotion platform to integrate fully with its Vodafone live! portal. Ad Infuse’s solution will serve all on-deck banner ads on the Swisscom Vodafone live! portal, and will enable Swisscom to roll out an ad-funded person to person SMS messaging service that will offer free text messaging to subscribers.

Through this new deployment, Swisscom will be able to launch multi-format, highly targeted on-deck advertising campaigns using the advanced management and administrative dashboards that are built into the adInMotion platform. Campaigns will integrate with a wide variety of content and ensure that advertisers deliver a consistent and engaging message.