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| Last update: 09-06-06 | Submitted by ahbao |
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Starting today, wireless phone users can help raise funds and awareness for the fight against breast cancer by purchasing a new pink wireless phone from Qwest Communications International and SANYO. Ten percent of all retail sales of the phone through October will be donated to the Komen Foundation up to a maximum donation of $100,000. October is National Breast Cancer Awareness Month.
Today's debut of the SANYO pink phone with Qwest Wireless also kicks off a series of efforts to raise funds and awareness for the Komen Foundation and breast cancer. Pink phones and breast cancer awareness materials will accompany Qwest's mobile marketing team to more than 200 community events, fairs and activities throughout 2006 and will reach an estimated 25 million people. Qwest employees in select cities also will participate in local Komen Race for the Cure events between now and the end of October. In addition to its pink and silver design, the phone offers the latest features and technology, including dual LCD displays, a built-in camera, walkie-talkie-style communication, wireless download capabilities and SANYO's high-quality external speaker phone. Features:
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"A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer," said Cindy Schneible, vice president of cause-related marketing and sponsorship at the Komen Foundation. "We are proud to have the opportunity to partner with Qwest and SANYO to allow wireless phone users to make a bold statement about breast cancer awareness and a valuable contribution to breast cancer research and community outreach programs."