The winning handset in the GSMA's "3G for All" programme, the LG-KU250, is now on sale across the globe, marking a new phase in the evolution of the market for third-generation mobile services. The 3G handset from LG Electronics was selected by 12 leading operators to spearhead the GSMA's campaign to make multimedia mobile services accessible to a much wider user base.

The handset is priced to enable many more people to take advantage of 3G services, such as video calls, music downloads, high-speed Internet access, multi-tasking and many other multimedia services. The LG-KU250 will be launched by international operators Hutchison 3G, under the model name LG-U250, T-Mobile and Orange in some of their markets and also by local operators. It is set to go on sale in Europe, Asia, Middle Asia and Africa from this month. The availability of the LG-KU250 underlines how consumers are increasingly being offered a much wider choice of 3G handsets at a broad range of price points.

"We believe this highly-capable device will help open up a new market for 3G phones and drive further interest in mobile multimedia services across the world," said Craig Ehrlich, Chairman of the GSMA, the global trade association for mobile operators, and a board member of Hutchison Mobile Communications, which is sponsoring the project. "By focusing 3G handset makers on a much broader base of potential customers, this programme will have a significant and lasting impact on this industry."

Starting this month, the LG-KU250 will be available in Germany, Spain, Poland, Hungary, Sweden, Portugal, Italy, UAE, Saudi Arabia, South Africa, Turkey, Hong Kong, Taiwan, India, Indonesia, Australia, Thailand, Philippines, Singapore and Malaysia.

[thanks Daniel!]

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