LG Electronics (LG) has announced the upcoming international availability of new versions of its phenomenally successful Chocolate handset.

Following the successful international launch of the Chocolate phone - which sold more than one million units globally in just eight weeks since early May - is no mean feat, but the latest handsets take Chocolate to new audiences, for whom stunning design and desirability combined with great technology are lifestyle expressions.

Chang Ma, Vice President of Marketing Supporting Team of Mobile Communications Company of LG Electronics adds: "The coloured Chocolate handsets will appeal to consumers who want their phone to say something about their personality. The cool white and tempting pink versions ooze modern style and chic while the forthcoming premium handsets with unique design variations promise to be even more desirable, adding technology enhancements to unbeatable design."

The new handsets are already enjoying significant sales success in South Korea and, following in-depth research among 18 and 35 year olds around the globe, the decision has been taken to introduce the phones to select international markets.

"The regional availability of different Chocolate handsets reinforces LG's strategy of launching products that are targeted at specific markets," adds Jae Bae. "While Chocolate has gone on to be an international best-seller, the decision to launch across continents was only taken after intensive focus-group research to ensure local markets would be receptive. However, whether or not to launch all of these handsets or selection of the handsets will differ by each country based on each market needs."