LG Electronics (LG) launched the world's first 3G UMTS(WCDMA) TDMB (Terrestrial Digital Multimedia Broadcasting) handset in Europe.

DMB technology enables users to watch terrestrial broadcasts of the best image quality and talk on the phone simultaneously, thanks to the adoption of the LG's internally developed DMB-receiving System-on-Chip (SoC) which incorporates "Mobile-XD engine."

The terrestrial DMB SoC can be applied to mobile phones, notebook computers, PDAs, and car terminals. With LG' DMB technology, the terrestrial DMB phone resolves problems surrounding bulky terminals and power consumption issues.

LG's DMB phone is a historical achievement in DMB technology. For the first time in the world, a mobile phone is able to play H.264 at 30 fps (frames per second) and take advantage of the VHF 200MHz TDMB frequency. Moreover, it boasts pioneering technologies, enabling digital TV broadcasting to be viewed on its high-resolution LCD, a large memory capacity and a longer-lasting battery.

TDMB service was launched in December 2005 in Korea and TDMB handsets have been promoted since early 2006.