LG Electronics said Monday it has developed what is says are the world's first mobile phones for the DVB-H and Media FLO mobile broadcasting standards. LG Electronics said it will showcase its handsets for all three broadcasting standards at the 2006 International Consumer Electronics Show in Las Vegas on Thursday.

Engineered specifically for the mobile environment, FLO Technology offers several advantages over other OFDM-based mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO Technology include:

• Support for at least 20 streaming channels of QVGA (240x320 pixels) quality video at 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and more than 800 minutes of stored, short-format video clips called Clipcasting™
• Low power consumption, 4 hours of viewing time on a standard 850 mAh battery, without unacceptable degradation to talk or standby time
• An average channel switching time of 1.5 seconds without buffering or progress bars

The MediaFLO System is an end-to-end solution that enables multicasting of high-quality video, audio streams, Clipcast media, and IP data-casting. The MediaFLO System is comprised of the MediaFLO Media Distribution System (MDS) and FLO Technology. The MediaFLO System is a manageable, scalable, subscription-based distribution system and an efficient over-the-air network solution that provides wireless operators a way to cost-effectively deliver the high-quality audio and video content their subscribers desire.

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