Nokia introduced three new mobile phones targeted at first time users in new growth markets. The Nokia 1112, Nokia 2310 and Nokia 2610 expand Nokia's portfolio of easy-to-use, reliable and affordable mobile phones. All three models are expected to begin shipping during the second quarter of 2006.

"For an increasing number of people in new growth markets like China, the mobile phone has quickly become an integral part of life - and the number of new mobile phone owners keeps growing," said Soren Petersen, Senior Vice President, Mobile Phones, Nokia. "In 2008, Nokia expects that 3 billion people will be owning a mobile phone, with much of this growth coming from markets like China, India, South-East Asia and Africa, where penetration levels are still relatively low."

"One of the most important keys to success in these markets is to offer attractive, reliable and easy-to-use mobile phones that are specifically designed to meet the unique needs of consumers in new growth markets," adds Petersen. "Each of the three models introduced today adheres to this core philosophy - offering iconic designs, a well-balanced range of features and even special finishes like rubberized paint to combat dust and improve grip."

Another important contributor to Nokia's success in new growth markets has been the company's close work with operators and regulators to lower the total cost of mobile phone ownership for consumers.  

"The right mix of phones combined with optimized network solutions, offers the benefits of mobility for a greater number of consumers - and profitable business model for operators," adds Petersen. "An example of striking this balance, the Nokia 1100 family of affordable phones has sold over 100 million units globally, since its introduction."