Sony Ericsson today revealed the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. With a unique diamond reflective finish on the front, and sophisticated details, it truly reflects your personality. Choose between Diamond Black and Dusted Rose and you will soon get noticed.

The Z555 incorporates Sony Ericsson's handy Gesture Control, letting you easily mute the phone or snooze its alarm without having to interrupt what you’re doing. When a call comes in, a simple movement of your hand back and forth over the phone mutes the ringtone. Similarly, sweep your hand over the phone when using it as your alarm clock to put it into ‘snooze’ mode.

The Z555’s outside display shows you who is calling even without opening the clamshell. When it’s in idle mode, the outside display remains discretely invisible…with no compromise to the design.

Any stylist will tell you that no look is complete without the right accessories. The Design Collection offers four different stylish leather bags that complement
your style and protect your phone at the same time. This Collection offers creative and stylish carrying solutions that fit with your phone and your style.

The Z555i is an EDGE/GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q1 2008. The Z555a is an EDGE/GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

The Design Collection will be available in selected markets from January 2008.