Sony Ericsson's new K770 Cyber-shot phone, announced today, is a digital camera, a photo album and an elegant phone all in-one.

At just 14.5mm slim and finished in a fashionable Truffle Brown, the K770 has a 3.2 megapixel camera. Capturing the perfect picture is easy with the K770 Cyber-shot phone. Just slide open the lens cover and you’re ready. Once in camera mode the 1.9inch screen becomes the viewfinder, the Cyber-shot based menu becomes visible and you’ll also see eight lit icons appear across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light.

If you want to transfer photos swiftly from the K770 Cyber-shot phone to your PC or laptop, then simply use the USB Cable provided in-box to drag and drop them from one to the other. Alternatively, if you prefer to print your pictures, the 3.2 megapixel camera with auto focus delivers picture quality that is good enough to print your photo out at upto A4 size (297mm x 210 mm).

K770 Cyber-shot phone at a glance:

• 3.2 megapixel camera, Auto focus, LED photo light
• Picture blogging, Video recording,
• Video calling
• PictBridge
• Media player
• FM Radio with RDS
• TrackID
• Music tones (MP3/AAC)
• RSS feeds
• Access NetFront Web Browser
• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Email
• Predictive text input
• Sound recorder
• Java MIDP 2.0
• Video streaming
• Flight mode
• Bluetooth 2.0, A2DP
• Modem
• USB mass storage
• Size: 105 x 47 x 14.5 mm
• Weight: 95 grams
• Color: Truffle Brown
• Screen: 262,144 color TFT
• Resolution: 240 x 320 pixels
• Size: 1.9 inches
• Phone memory: Up to 16 MB
• Memory card support: Memory Stick Micro (M2)
• Networks: UMTS 2100-GSM/GPRS 900/1800/1900
• Talk time GSM/UMTS: Up to 10 hours/2 hours 35 min
• Standby time GSM/UMTS: Up to 400 hours/400 hours
• Video call time: Up to 1 hour 30 min

Supporting Memory Stick Micro (M2), the K770 comes with a 256 MB memory card. The K770 is a GSM/GPRS 900/1800/1900 and UMTS 2100 phone that will be available in Truffle Brown in selected markets from autumn 2007.