The K530 is a slim 3G phone that gives full and fast access to the Web, plus performance imaging with a 2 megapixel camera and a variety of news, weather and entertainment features. It will even give you the weather forecast. It's also the first phone to be compatible with the new GPS Enabler HGE-100, also announced today, which plugs into the phone to turn it into your own personal satellite navigation system.

The most affordable 3G phone from Sony Ericsson yet, the K530 will keep you in-touch and on-track wherever you are.  Its slim, pocket-sized form factor means you can take it with you anywhere and enjoy the full 3G experience. There’s also push email so you can stay on top of your office inbox while on the go. See who you’re talking to and let them see you. Use video call. The K530 comes preloaded with a version of Weather Access, a weather forecast application that gives you a three-day outlook for free, with unlimited access time.

The K530 is the perfect partner for the GPS Enabler HGE-100. Just plug in the HGE-100 and let it find your way and direct you with dynamic voice instructions, delivered through the stereo headset. When used with the GPS Enabler, the K530 will also keep you on-track with your fitness training. As a phone and accessory combination, the two can record speed and distance, and also provide visual post-training analysis on the good-sized 2” screen. The K530’s media player will ensure that you always have your favorite songs with you when training.

The 2 megapixel camera on the K530 boasts a x2.5 digital zoom and video recording capabilities. With support for picture blogging, you can snap and share magic moments instantly. There’s 16MB onboard storage, enough for you to build-up your own photo album of personal favorites. As your photo and music libraries grow, so can the K530’s memory, thanks to support for Memory Stick Micro (M2).

The HGE-100 is the first personal GPS navigator that is built-in to a Stereo Portable Handsfree.  This gives you the flexibility to decide when you want GPS on your phone.  Plug it into your phone when you wish, use it as a handsfree to control calls and music or switch to GPS mode when you want to find your way.

Flexible, lightweight and comfortable, the GPS Enabler HGE-100 is the perfect partner for the new Sony Ericsson K530 3G phone, also announced today. There is a universal 3.5mm connector half way up the cord, so you can switch headphones for different environments if you want to.  The HGE-100 is compatible with a host of recent
Sony Ericsson phones, including the popular K800 Cyber-shot phone.

The K530 is a UMTS 2100 and GSM/GPRS 900/1800/1900 phone and is available in Warm Silver in selected markets from Q3 2007. The GPS Enabler HGE-100 will also be available in selected markets from Q3 2007.