The W910 is an HSDPA Walkman phone that is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It's also geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between tracks. Or opt for SensMe and discover music to match your mood and tempo.

Feel the Music - Discover and create a playlist that suits your mood. Move through your music collection with the flick of the phone

Take the Controls - Hold the phone just like a portable gaming console. Move it to steer the 3D action.

Make it Quick - Use the new Media Manager provided to transfer videos, music, photos and more to and from your phone.

With Shake control you can skip your music forward one track if it’s flicked one way and back if it’s flicked another. Shake the W910 back and forth and it shuffles your playlist.   It also adds a new dimension to mobile gaming. If you tire of using the dedicated gaming buttons, just steer the W910 from left to right to make your move.

The W910 Walkman phone will feature the latest version of the PlayNow mobile download service (PlayNow 4.0). This gives the user instant access to an extensive catalogue of games, mastertones and music, including thousands of tracks from Sony BMG. Preview, select and pay for tracks, all in just a few clicks, and download them on demand directly to your phone. 

Choose your music to suit your mood with SensMe, a completely new way to browse music on your Walkman phone. Search your collection and create playlists based on tempo and style rather than on artist or album. The unique visual shows each of your tracks as dots in a matrix, placed along a horizontal and vertical axis according to their attributes. This way you can circle a group of tracks that match your mood to create a playlist, or simply select individual tunes as you wish. An alternative to the phone’s more conventional music catalogue, SensMe is the perfect way to create a soundtrack to your life.