The Sony Ericsson K850i 5 megapixel camera with auto focus and Xenon flash produces true digital camera results. Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo fix automatically improves light balance in one click to make your picture as good as it can get.

• 5 megapixel camera phone with  Auto focus and Xenon flash
• Tri-Band HSDPA phone for high-speed picture and video blogging
• Advanced digital camera features - BestPic, Photo fix and PictBridge

Increased functionality does not mean increased complexity. When in camera mode the K850’s next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose; switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

Beyond the camera, the K850i is a capable multimedia phone. The new media browser puts all of your stored media, whether photos, video, music or podcasts, in one place offering you a unique Sony Ericsson media experience. Scroll, sort and access your media from a single point in the menu. The K850i Cyber-shot phone also allows you to carry out an intelligent search to see photos by the month they were taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850 offers optimal clarity from any viewing angle.

Once you have taken your picture it is easy to share the memory. If showing a photo on the K850’s large 2.2" crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape - irrespective of the orientation it was taken in. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

The Sony Ericsson K850 Cyber-shot phone is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone with a colour choice of either Velvet Blue or Luminous Green.  It will be available in selected markets from early Q4 2007.