Complementing the K810, the K550 Cyber-shot phone delivers the benefits of Cyber-shot technology in a compact (14mm thin) form factor. Equipped with a 2.0 megapixel camera with auto focus plus an LED photo light and active lens cover, the K550 helps ensure that you're always ready to take and share the best possible images. Additionally Bluetooth technology and picture blogging makes it easy to share quality images with friends and family.

"Worldwide, consumers are realizing that the best digital camera is the one you have with you," says Steve Walker, head of global product marketing at Sony Ericsson. "The K800/K790 introduced last year established the Cyber-shot phone as a credible fusion of phone and camera. Now the K810 and K550 move the market forward by introducing new applications and providing real improvements in the customer experience. Attractive price points also mean Cyber-shot phones are available to a whole new audience."

Even if you are new to camera phone photography or the Cyber-shot experience, the new K550 is designed to be an intuitive integration of a highly-specified digital camera with a mobile phone. Simply slide open the lens cover to activate the camera and the Cyber-shot menu appears in the phone's screen, which at 1.9" serves as a clear viewfinder.

Once an image has been captured, sharing it can be done in a number of ways, each one a simple process. Picture blogging makes it simple to send images to a blog site; support for Memory Stick Micro M2 allows the user to transfer images easily between compatible devices and Bluetooth 2.0 provides for simple sharing with other phones and Bluetooth-equipped devices. PictBridge makes it possible to print directly via USB (provided in-box) from the K550 to a compatible printer; cutting out the computer and the complexity.

Available in Jet Black or Pearl White, the K550 Cyber-shot phone is a Quad-Band EDGE device and will launch in North America from Q2 2007.