Sony Ericsson today announces two new Walkman phones; the W880/W888 and W610 build on the success of hit-models such as the W810 and to broaden the appeal of the Walkman phone. 20 million Walkman phones have been sold to date. Sony Ericsson also announces a suite of music accessories designed to enhance the Walkman phone listening experience.

At just 9.4mm thin, the W880/W888 is the slimmest Sony Ericsson phone yet and combines the full Walkman phone experience with a device that fits easily into your pocket. The 1GB Memory Stick Micro (M2) provided in-box gives you room to store up to 900 full length tracks, whilst the host of innovative music applications (such as Walkman Player 2.0 & Disc2Phone) make it easy to get music onto your phone in the first place & search through play lists once its there. All of this, plus a 2.0 megapixel camera, is packed into a UMTS phone that’s as slim as a standard CD case.

The W880/W888 represents a milestone in the Walkman phone portfolio. Although without doubt one of the slimmest music phones available with a 1GB capacity, the true beauty of its design is seen in the brushed stainless steel finish and the stand-out colour variants; either Steel Silver or Flame Black.

The Disc2Phone music management software allows the user to transfer their tracks easily and with no fuss from PC straight onto the phone. With Bluetooth Audio Streaming, all of that music can be enjoyed wirelessly on a Stereo Bluetooth Headset such as the HBH-DS970, or by streaming music directly to a home or car stereo (via the new Music Bluetooth Receiver MBR-100). Importantly for a music phone, all of this functionality has been introduced without having to compromise on battery life. The W880/W888 delivers up to 18 hours music listening time & features a Flight Mode which allows the phone to be switched-off in mobile-prohibited environments.

The W880 Walkman phone is a UMTS 2100 GPRS 900/1800/1900 music phone and will be available in selected markets from Q1 2007. The W888 Walkman phone is a GSM variant, minus the video telephony functionality, intended specifically for China where 3G services are not established.