The appeal of the Sony Ericsson Walkman phone broadens today with the introduction of the W200; a blend of easy-to-use mobile phone and the key features needed to make a first step into 'music on your mobile'.

“The W200 is an affordable music phone that compliments your existing MP3 player,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “It’s not everyday that you want to carry lots of devices with you; and with the W200 you have enough music storage for your current playlist. And if you tire of these, the FM Radio allows you to quickly tune-in to your favourite drive-time show.”

To make it easy to get to your music, the W200 features a dedicated Walkman key that takes you straight to the Walkman player menu. The FM Radio allows you to pre-set up to 20 of your favourite stations. Listen-in via the colour-matched Stereo Headset HPM-64. You can even use the radio as your alarm clock, using the in-built speakerphone rather than the stereo headphones.

The W200 features a VGA camera with 4x digital zoom and integrated photo album so that you can capture and store those spontaneous snapshots, or share them with friends and family. It is also fully equipped for video messaging, offers a full HTML web browser and delivers business-friendly tools such as push email & PC synchronisation.

The W200 Walkman phone is a GPRS 900/1800/1900 & GPRS 850/1800/1900 handset and will be available in selected markets from Q2 2007.

W200 Walkman phone at a glance:

• Walkman® Media Player 1.0
• Portable stereo headset HPM-64
• Memory Stick slot (expandable up to 2GB)
• MP3 and AAC
• Up to 18 hours of music listening
• Disc2Phone (Music PC Software)
• RDS FM Radio with 20 station pre-sets
• USB Cable DCU-60
• OMA DRM phase 1
• VGA camera with 4x Digital Zoom
• Java MIDP 2.0
• Video Messaging (H.263) - capture/play-back/streaming
• Push email
• PC Synchronization
• HTML Full Browser
• 128 x 160 pixel UBC (Ultra Bright Colour) 65k colour screen
• Up to 27 MB internal memory
• SMS, EMS, MMS
• Wallpapers/Themes
• Infrared
• Speakerphone
• GPRS 900/1800/1900 & GPRS 850/1800/1900
• Talk time: Up to 7 hours
• Standby time: Up to 360 hours

The Sony Ericsson W200 will be available in Rhythm Black & Pulse White in selected markets from Q2 ’07.