Sony Ericsson takes digital imaging in camera phones to new heights with the launch of K800i, the first handset to carry the Cyber-shot brand, a true mark of imaging quality.

The K800i is highly capable with an integrated 3.2 megapixel digital camera with autofocus and Xenon flash. To ensure that you will never miss a shot of that special moment, Sony Ericsson's unique imaging technology - BestPic - allows you to capture exactly the moment you desire. The new image stabilizer function compensates for small hand movements that would make pictures appear blurred.

The K800i has a classic Sony Ericsson design - a large screen and responsive, tactile keypad with a sleek and stylish dual front phone design. Turn the phone horizontal and you have a digital still camera. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber-shot camera automatically appears.

With such high quality images, it would be nice if they can be shared easily with friends and loved ones. To facilitate this, Sony Ericsson has integrated Google's Blogger function in the K800i. Blogging is growing exponentially as a way of sharing personal experiences with words and images, and Blogger in K800i allows users to create and update personal blogs directly from the phone in just a few clicks.

The K800i offers full support for a complete digital imaging lifestyle. Printing is possible without the PC thanks to PictBridge, a feature that transfers pictures directly to a printer by using a USB cable. Storing and managing image files on the PC are made easy with the supplied Adobe software.

Business users will also find the K800i a valuable work tool while out of the office. Full HTML browsing with RSS feeds and Google Search give you high-speed and graphic-rich Internet use. Support for standard push email and a connectivity suite comprising Bluetooth 2.0, USB 2.0 and Memory Stick Micro (M2) means that keeping in touch is effortless. A complete entertainment package including music player, 3D gaming and a RDS FM radio are also provided for business downtime or relaxation. A sleek Velvet Black casing that comes with the phone gives the professional image a nice finishing touch.

The K800i, a dual-mode UMTS handset, will become available in Singapore from 20 July.