Sony Ericsson introduces the W710 Walkman phone. Designed to support an active, sporty lifestyle, the W710 includes a motion sensor plus new fitness applications that measure your running speed, distance and time, or simply count your steps when walking. Sporty good looks, a high performance Walkman player and easy-to-use interface all combine to make the W710 the perfect sporting partner, whether you're running for fun or keeping a check on how much you walk each day.

Available in Performance Graphite and Hatha Violet the phone also features a 2 Megapixel camera with digital zoom and comes supplied with 512MB Memory Stick Micro (M2) - enough to keep you going through the longest walk or fitness session.

Fitness applications included as standard help you take your Walkman phone into new territory. The jogging application can be accessed easily from both the sub display and main display to measure both speed and distance covered while out running. There's also a daily step counter that resets automatically at midnight and your progress is displayed even when the phone is on standby.

The fitness application, Walkman player and FM radio can all be controlled using the external display and the quick access keys next to it - so you don't have to open the phone and find yourself losing concentration.

More key features of the W710:

• Walkman player – Advanced music player with Megabass; allows search and sort by artist, album, track and playlist
• FM Radio with RDS – Up to 20 favourite channels can be stored with the preset function. The FM Radio can be used as alarm clock
• Flight Mode – turn the phone off in no-phone zones for music player only

Supplied Disc2Phone Music Management Software allows you to easily rip your CDs and transfer tracks from your PC to your phone. You can also transfer tracks to your phone that you've already ripped into your existing music libraries; just 'drag and drop' and the full metadata - artist, album and track – will be transferred too. When the W710 is connected to your PC with the USB cable, the PC recognises the Memory Stick Micro (M2) as an external hard drive, so you can easily and quickly transfer music files to the Memory Stick in this way.

Now you can easily discover the title and artist of a song you're listening to on the phone's radio or even your own radio at home or in the car. TrackID powered by Gracenote Mobile MusicID is a new service which means you can record a few seconds of a song either via the microphone or the in built FM radio and then with one click send that clip to the Gracenote worldwide music database which will identify the track and relay the information back to the W710 phone.

The Sony Ericsson W710 is a Quad-band EDGE/GPRS Walkman phone commercially available in Performance Graphite and Hatha Violet and starts shipping during Q3 2006. It is available in two variants:

• W710i Quad Band EDGE 850/900/1800/1900 for Europe, Middle East, Africa, and Americas
• W710c Quad Band EDGE 850/900/1800/1900 for Mainland China