Sony Ericsson today announces the Z710, the camera phone that will appeal to the hard working person looking for a phone to fit an intensive business and private life. This EDGE-capable clamshell packages a suite of advanced business and multimedia features in a sophisticated and stylish design.

"The Z710 is perfect for business and personal use,” says Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “It offers many features that today’s business people expect in a phone such as easy synchronisation with a PC to keep calendar and contacts up to date and its sophisticated, yet casual design fits today’s professional lifestyle.”

Business-friendly features include push e-mail support and RSS feeds for news updates and traffic reports direct to your phone. PC tools include synchronisation of your phone book and calendar as well as USB 2.0 support. A 64MB Memory Stick Micro™ (M2™) is supplied that is expandable to 1GB and can be used to store and transfer any type of multimedia content, including text, graphics, video, stills and audio files.

The Z710 also features the Access NetFront™ full HTML browser. It makes web access on the move as simple as on a PC and EDGE speed means pages download rapidly. It also has the latest Bluetooth™ 2.0 with HDR (high data rate) for fast data transfer with other Bluetooth devices, providing robust, quality connections for accessories such as wireless headsets and handsfree car kits. The Z710 also supports Bluetooth™ streaming in stereo (A2DP) so you can enjoy the full stereo power of the phone’s media player completely wire-free.

The 2 Megapixel camera captures sharp, crisp stills and video and these are easily shared using MMS, Bluetooth™, stored on the Memory Stick or transferred quickly to your PC via USB.

When it’s time for you to switch off, the entertainment suite includes a high performance media player and FM radio with RDS. The media player supports all of the common music file formats, including the new e-AAC+, which dramatically reduces memory space and download time.

The clamshell design allows for a large external LCD screen. This allows many functions to be performed without opening the phone. By using the direct keys next to it, the media player, FM radio, SMS message review, previewing tasks and diary appointments can all be accessed and controlled.

The Z710 is a Quad-band EDGE/GPRS phone available in Twilight Black or Metallic Sand and starts shipping during Q3 2006. It is available in the following variants:

• Z710i Quad Band EDGE 850/900/1800/1900 for Europe, Middle East, Africa and Americas
• Z710c Quad Band EDGE 850/900/1800/1900 for Mainland China
• Z710 – Features at a glance

Specifications and features:

• 262k colors display
• 176x220 pixels TFT display
• Large 1.5” 128x128 4-level white on blue external LCD for quick access
• 2.0 mega pixel camera
• Video recording / playback
• 10 MB user memory
• Bundled with 64MB Memory Stick Micro™ (M2™)
• SMS, EMS and MMS
• QuickShare™
• Instant Messaging
• Push-To-Talk
• Adobe picture/video PC SW
• Media player (MP3, AAC and AAC+, eAAC+)
• Support for m4a
• FM radio with RDS
• Stereo portable handsfree
• PlayNow™ Ring tones
• PlayNow™ Games
• Streaming Audio/Video
• Java MIDP 2.0
• 3D games
• Music and Video DJ
• OMA DRM phase 2
• EDGE Quad-band 850,900,1800,1900
• GPRS class 10
• EDGE class 10
• Bluetooth™
• Memory Stick Micro™ (M2™) support
• USB 2.0 support with USB cable provided in the box
• PC Tools & Software
• Infrared
• WAP 2.0
• Full HTML Browser
• RSS Feed