Sony Ericsson takes digital imaging in camera phones to new heights today with the launch of the K800 and K790 phones, the first handsets to carry the Cyber-shot brand, a true mark of imaging quality. Both are highly capable mobile phones with integrated 3.2 Megapixel digital cameras with Autofocus, Xenon flash and BestPic - Sony Ericsson's unique imaging technology that allows you to capture exactly the moment you desire. K800 and K790 combine advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone and the K790 is a Tri Band EDGE phone. Both are available from Q2 2006.

The handsets have a classic Sony Ericsson design, with a large screen and responsive, tactile keypad with a sleek and stylish dual front phone design. Turn the phones horizontally and there you have a digital still camera. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber-shot camera automatically appears.

A completely new feature developed by Sony Ericsson is BestPic, which ensures that you never 'miss' an important picture. Press the shutter button once and get 9 full quality 3.2 megapixel pictures to choose from in a time sequence – 4 pictures before and 4 pictures after the actual image you captured. All 9 pictures are displayed as icons on the display. Simply scroll backwards and forwards through the 9 images and save the ones you like best.

The K800 and K790 offer full support for a complete digital imaging lifestyle. Printing is possible without the need for a PC thanks to PictBridge, a feature that transfers pictures directly to a printer by using a USB cable. Picture Blogging in K800 and K790 allows users to create and update personal blogs directly from the phone in just a few clicks.