Sony Ericsson is strengthening its product line-up with the introduction of three new handsets offering a combination of design quality, ease of use and value that reaches out to a broad range of consumers with basic mobile phone needs for calling and texting.

The new models are:

• J220 - a stick phone optimised for ease of use with simplified one click menu access
• J230 - a stick phone offering simplified menu access along with the benefit of an FM radio
• Z300 - an attractive clamshell with beautiful design lines

"We are continuously expanding the Sony Ericsson offering to a wider range of consumers and customer needs," said Steve Walker, Vice President Product Marketing. "With this launch, even more people that aspire to the Sony Ericsson brand can now afford to own one of our handsets and importantly, they have real choice from a range of phones, all of which are simple to use and beautifully designed."

J220 and J230 will be commercially available in Q1 2006. Z300 will be available in Q4 2005. These phones will be available in the following variants:

• Z300i, J220i, J230i: Dual band GPRS 900/1800 Mhz
• Z300a, J220a, J230a: Dual band GPRS 850/1900 Mhz - For Americas
• Z300c, J220c, J230c: Dual band GPRS 900/1800 Mhz - For mainland China

More Photos will be posted soon

via http://www.gsmport.hu/?r=3178