Sony Ericsson today adds its first UMTS handset to the Walkman range of music phones bringing the total number of phones in the range to four. The W900 is a high quality fully specified music player, phone and imaging device capable of super-fast downloads of all types of multimedia - music, video and graphics. It follows the highly successful global market launch of the W800. Two previously announced Walkman phones are also about to launch, the W600 in the Americas and W550 in the rest of the world, meaning there are now Walkman phones meeting a broad spectrum of mobile music needs and price segments.

As a music player, the W900 makes it easy to import, transfer, manage and play music from operators’ over-the-air (OTA) music download services, allowing tracks to be downloaded directly to the phone while on the move and, from a PC when tracks have been copied from the owner’s CD collection.

"The W900, along with the rest of the Walkman phone family, will establish a new life-style habit of enjoying superb quality music and video and a full internet web experience on the move from a single mobile device,” says Rikko Sakaguchi, Senior Vice President, Product and Application Planning of Sony Ericsson. "In our first UMTS Walkman phone we have combined fast download speeds with superb sound quality and crystal clear 30 frames a second video recording and play-back in a really simple and easy to use device. The W900 will not only appeal as a music phone. The superb communications, multimedia and imaging functionality will appeal to all those wanting a true multi-media capable device."

One of the most appealing features of the W900 is how easy it is to import, transfer, play and manage music files. Tracks can be imported from a variety of sources, either over-the-air direct to the phone if it supports an available operator music download service, or via a PC.

Transferring digital music files from a PC to the phone is a simple ‘drag and drop’ and the W900 is also fully compatible with user-copied content from all leading music management software packages. This is particularly useful for consumers already owning another type of digital music player who want to transfer tracks that originate from their CD collection on to the W900.

The supplied Disc2Phone PC software allows the user to easily transfer music to the phone from audio CDs and a PC music collection. Disc2Phone can transfer music based on playlists and has a fun and easy-to-use shuffle functionality. The W900’s large internal 470MB user free memory provides space for between 120 and 240 songs. The storage capacity is easily increased however by inserting a Memory Stick PRO Duo, currently available in retail outlets at up to 2GB, giving space for up to 1,000 tracks. Music files can be stored in all the key formats: MP3, AAC or AAC+, MIDI, WAV and XMF.