T-Mobile and Sony Ericsson today announce the launch of the Robbie Williams special edition W800i mobile phone that will feature an exclusive previously unreleased full track 'Don't Stop Talking'. In stores October 21st in Germany and Austria and in all other T-Mobile European markets on October 24th, the new W800i will give Robbie Williams' fans a chance to have a special mobile phone to hear and celebrate their favourite artist in a unique and exciting way.

Recently, Robbie Williams and T-Mobile announced an 18-month partnership together in association with Sony Ericsson, which is enabling fans to have unique access to their favorite artist. As international head sponsor and lead brand, T-Mobile is providing fans with a chance to hear Robbie Williams content from his much anticipated new album before it is released and to personalize their phones with the global mega-star’s ringtones, Realtones, sound logos and wallpaper.

T-Mobile provided the first opportunity for this must-have mobile music content in September when customers enjoyed pre-released mobile music download material and video from the first single ‘Tripping’ before it was released to other digital music providers or shown on TV. The next exclusive pre-release period will be content from five tracks as ringtones, Realtones and soundlogos before the new album arrives in stores on October 24th.

Video live-streaming of the upcoming Robbie Williams show at the Berlin Velodrom will also be available to customers, which is another first and unique element to the partnership which will continue to bring fans closer to their favorite artist during the next year.

Related article

Camera Comparison: Nokia N90 vs Sony Ericsson W800i