T-Mobile and Sony Ericsson today announce the launch of the Robbie Williams special edition W800i mobile phone that will feature an exclusive previously unreleased full track 'Don't Stop Talking'. In stores October 21st in Germany and Austria and in all other T-Mobile European markets on October 24th, the new W800i will give Robbie Williams' fans a chance to have a special mobile phone to hear and celebrate their favourite artist in a unique and exciting way.

Pre-installing a new unreleased track on a mobile phone is an innovative collaboration between an artist, a handset brand and a mobile operator and is a first-of-its-kind offering with such a global artist. The offering further demonstrates how the mobile music experience can be inline with an artist's album launch or to extend exposure to their music.

"I was spoiled for choice when I chose my album tracks. This one is very special to me so I am glad that my fans will hear it on this phone," comments Robbie Williams.

In addition to the new unreleased full track, the special edition W800i, exclusive to
T-Mobile, will also feature a 20-second behind the scenes video clip and 2 wallpapers pre-installed on the phone. This truly exclusive content will enable Robbie Williams fans to personalize their mobile phone with material they will not have access to through other digital music providers.