Sony Ericsson today announces a new addition to its award winning mobile imaging portfolio with the K300 camera phone.

The K300 doubles up as a video and photo album as its 12MB on-board memory will store a sizeable collection of 120 10-second video clips or 500 VGA images. The 65K colour screen makes for good quality viewing of stills and footage.

Enterprises looking for a phone for their employees will find the K300 appealing as its business applications such as built-in speaker phone, PC synchronisation and personal information management make it the ideal affordable, robust work tool.

The K300 is available in Visual Blue or Smooth Silver and will be in shops starting Q1 2005

The K300 will come in the following editions:

K300i - Triple Band 900/1800/1900 MHz
K300c - Triple Band 900/1800/1900 MHz for China Mainland
K300a - Triple Band 850/1800/1900 MHz for Americas