Motorola today announced four new additions to its extensive mass market portfolio, including the Motorola W218, W360, W380 and W395. Building on the MOTOMOBILE portfolio additions announced at 3GSM, Motorola’s mass market portfolio will continue to meet the diversified needs of consumers around the globe by providing mobile experiences that deliver uncompromising style, innovation and entertainment -- at an affordable price.

As mobile markets continue to evolve, the desire for value-added, yet experience-rich devices, continues to grow. Motorola is bringing these in-demand MOTOMOBILE devices to new consumers with key features such as a camera, video capability, Bluetooth technology, extensive battery life, great color displays and integrated FM radio. And in many cases the devices use Motorola’s flexible new AJAR applications framework.

Handsets announced today in Motorola’s MOTOMOBILE portfolio include:

W218

The stylishly slim and affordable W218 GSM candy bar phone features an FM radio, VGA camera and elegant design that feels comfortable in the user’s hand. The Motorola W218 brings a fresh and appealing look to the entry-level mobile device space. The W218 also delivers the best of the basics, including outstanding battery performance, large storage capacity, and speakerphone.

Features:

• Compact and thin candybar form factor
• Internal antenna
• FM radio
• Polyphonic Speakerphone
• Up to 1 MB available memory
• Large 65K TFT Display
• VGA camera with 4x zoom
• Stores up to 500 phone book entries with multiple letter phone book search
• Text messaging via SMS; stores up to 750 SMS messages
• PC Connectivity via Handset Manager Software

W360

A multimedia device for the masses, the ultra-thin W360 GSM candy bar blends the best of innovative design with easy usability. With full multimedia features including MP3 ring tones, a 4x zoom VGA camera, FM radio, office-quality speakerphone and 5 MB of integrated user space, the W360 is made for great communication, at work or at play.

Features:

• Sleek and slim at 47 x 113 x 11.9 millimeters
• VGA camera with 4x zoom
• Brilliant 128 x 160, 65K color TFT display
• MP3 music player for ringtone support only
• FM radio, playback via headset or speakerphone
• Messaging via MMS, SMS
• Up to approximately 5MB user memory
• USB 1.1, Mobile Phone Tools support (optional software and USB cable required), PC sync connectivity
• Internal antenna
• Up to approximately 520 minutes of talk time; up to approximately 350 hours of standby time