Motorola today unveils (MOTO)RED created to help eliminate AIDS in Africa. Launched by co-founders Bono and Bobby Shriver at the World Economic Forum last January, (PRODUCT) RED is designed to deliver a sustainable flow of private sector money to the Global Fund to fight AIDS.

In an unprecedented demonstration of support, mobile operators and retailers from across the UK (BT Mobile, Carphone Warehouse, Fresh, O2, Orange, Tesco Mobile, T-Mobile, Virgin Mobile and Vodafone) have all united behind this initiative.

The first product in Motorola's new (MOTO)RED portfolio was revealed as the ultra slim, ultra chic red MOTOSLVR.

"Motorola has been doing business in Africa for more than 30 years, and our support of the Global Fund is one way that we're able to give back to the region. Additionally, with our new red model, MOTOSLVR will help change the way people think about AIDS in Africa. We're literally placing in people's hands an opportunity to help find a solution," said Ron Garriques, president of Motorola Mobile Devices.

Recent figures1 provided by the Global Fund demonstrate just how significant the individual contribution every new (MOTO) RED connection can make. The proceeds of selling just three handsets can provide a year's worth of school materials and daily hot meals for a child orphaned by AIDS, while 5% of the average yearly phone bill can provide 180 treatments to prevent mother-to-child transmission of HIV.

The new red MOTOSLVR will be available to purchase in stores throughout the UK from 15 May 2006.