The mobile industry has driven the wholesale cost of mobile phones to below US$ 30 as part of the GSM Association (GSMA) programme to make mobile telephony affordable for people in developing countries. This marks the second phase of the programme to "connect the unconnected" and GSMA expects to order six million of these low-cost handsets from Motorola.

Designed for the socially minded individual on the go, Motorola's C168 offers broad functionality and features in a sleek and slim form factor. With storage for up to 600 phonebook entries and 250 SMS messages, the C168 allows users to keep important information and messages at their fingertips. The C168 includes a 65,000 colour screen, Multimedia Messaging Service (MMS), zoom font, polyphonic ringtones, as well as Motorola's Lantern feature. In addition, the C168 keeps everyone connected with the latest news and information via a built in FM Stereo radio.