Motorola today increased its leadership in delivering branded handsets in partnership with its customers by launching six new, feature-enhanced products in its hugely popular clamshell line. It's all have video capture & playback, Bluetooth, imaging, vibration technology for interactive feedback, MP3 players, large vibrant colour displays and stereo surround sound

Amer Husaini, Vice President Product Operations, Motorola Personal Communications Sector commented "Motorola is leading the industry with its branded services solutions. We have proven that we can deliver, execute and succeed selling 5.4 million branded units in the first half of 2004. Moving forward we are extremely excited to be working with our customers to evolve this market and enable the migration of this growth area from 2.5G to 3G and beyond."


MOTORIGINALS Portfolio Enhancements

The Motorola V620 - The beautifully tactile, matte black and silver V620 will have everyone clamouring to touch it. Smart as well as fabulous looking, it boasts VGA camera, video playback and capture, Bluetooth®, large 176 x 220 colour display capable of supporting up to 262,000 colours and new games like Wakeboarder and Golf, and even Photo Editor – to have some fun with your pics!

The Motorola V550
The popular V525 has restyled itself as the silky smooth Motorola V550. This little clam has the ability to capture video clips up to 12 seconds each which can be shared via MMS, so there may be mobile video evidence of Christmas parties this year! Key Features include VGA camera, video capture and playback, Bluetooth®, quad band and new games such as Wakeboarding and Golf. Available exclusively to Vodafone Live! customers very soon.

The New Motorola V547 - The Hard-Working Handset, perfect for today's business calls. The slim and stylish V547 has EDGE for high speed data exchange, Quad-band capabilities coupled with integrated Bluetooth® wireless technology, speakerphone, conference calling and e-mail support ensuring that you always have seamless connectivity. For the lighter side of life, the V547offers an integrated camera, dedicated photo button for quick shoot and send power, video capture and playback, and large 176 x 220 colour display capable of supporting up to 65,000 colors. Users also will find Multi-Media Messaging Service (MMS) and MP3 ringtones - creating endless options for keeping boredom at bay.

The Motorola E550
Affordable and stylish with a tactile black finish, the appealing E550 is a fun, funky phone that lets you capture and share moments of your life on video. Key Features include Video playback and capture, Bluetooth®, VGA camera, picture caller ID. Available exclusively to T-Mobile customers.

The Motorola V545
This little clam, available in soft touch black with silver, has the ability to capture up to 12 seconds of video to share via MMS. Key Features include VGA camera, video capture and playback, Bluetooth®, new games such as Wakeboarding and Fotofun Pack 2. Available exclusively to Orange customers very soon.

The Motorola V535
Available in a choice of tactile back or blue, the stylish and appealing V535 is a fun and funky phone that lets you capture and share moments of your life on video. Key Features include Video playback and capture, Bluetooth®, VGA camera, picture caller ID

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