NEC revealed new mobile phones "e242" and "e101" to Russia. NEC also reveals its new branding strategy and slogan "Get Personal", which is in line with NEC's global corporate statement "Empowered by Innovation", to further expand its mobile business in Russia.

The new models introduced today are clamshell-shaped e242 & e101. They target a wider range of people, from business to individuals, with friendly, simple and stylish designs. The feature-packed e242 are equipped with 300,000 pixels digital camera with various camera functions, 1.9 inch color large TFT screen with 65,000 colors, JAVA and MMS. The e242 also feature 64 polyphonic ring tones and also support motion jpeg, movie CLI, MP3, IRDA and USB connectivity, among other things.

(left) e242 and e101 (right)

NEC will also be involved in creating mobile infrastructure in Russia by supplying 2.5G mobile internet platforms to realize various value-added services, and also 3rd Generation (3G) mobile infrastructure, with its leading position in worldwide commercial deployment.

NEC's total mobile solutions in Russia will be ranging from 2.5G and 3G mobile terminals, 2.5G mobile application platforms, 3G infrastructure, wireless access systems, telecom software and other advanced mobile/wireless technologies.