NXP Semiconductors and Purple Labs announced the release of a 3G Linux reference feature phone offering video telephony, music playback, high-speed Internet browsing and video streaming at a transfer price below US$100. The new Purple Magic phone serves as a reference design for phone manufacturers creating entry-level 3G handsets, including those targeting mobile markets such as Southeast Asia, Eastern Europe and Latin America.

"During the recent holiday period, mobile operators were purchasing entry-level 3G phones for $120 to $145," commented Simon Wilkinson, CEO of Purple Labs. "Leveraging our Linux technology, the Purple Magic design now enables manufacturers to deliver compelling 3G products at a transfer price below $100."

The Purple Magic reference phone is based on the NXP Nexperia Cellular System Solution 7210 for 3G, coupled with the Purple Labs Linux suite, and is available as a fully integrated, turnkey solution. NXP offers powerful 3G and 3.5G multimedia platforms running on a single ARM926 processor core. The Nexperia Cellular System Solutions with Linux support true UMTS performance, delivering seamless service coverage in 2G and 3G networks as well as advanced multimedia features that allow consumers to take full advantage of next generation applications and mobile operator services.

The Purple Magic phone will be exhibited at the Mobile World Congress in Barcelona, Spain on February 11-14, 2008 in the NXP booth (Hall 8, B110).