Boost Mobile announced the launch of a new brand identity. Designed to visually and conceptually unite product lines and message consistency, Boost Mobile worked closely with renowned creative and brand-engineering agency ATTIK, to evolve the brand and create more sophisticated and synergetic visual elements that will more broadly appeal to the company's target audiences.

Moving forward, Boost Mobile's two major prepaid services, pay-as-you-go (PayGo) and Unlimited by Boost (UNLTD), will be rolled under one banner. The new visual identity system is designed to elevate the brand positioning with a premium and sophisticated foundation, similar to the lifestyle imagery of Boost Mobile products. The logo, typeface and color scheme are designed to create a consistent and integrated visual presence.

"Our brand needed to reflect that while our roots in youth culture are as vital as ever, we are also appealing to a broader audience and are fully embracing our core values as a lifestyle company," said Carlene Robinson, director of brand marketing and entertainment of Boost Mobile. "By uniting our product offerings under one cohesive brand identity, we are able to leverage the overall strength of the Boost Mobile brand to build more meaningful connections with our subscribers and more effectively convey what makes our products and our company so very unique."

Boost's new visual system includes retooled 2D and 3D logos, updated photographic styles, a new typographic library, new color schemes, new end tag, print and environmental applications. will begin seeing the new brand identity starting today on Boost products, services, collateral, point of sale displays, events, sponsorships, media and more.