From 4 August 2007, mobile users in Singapore will be able to enjoy a true mobile broadband experience as StarHub introduces the fastest two-way HSPA service nationwide.

Often called 3.5G, StarHub consumer and corporate customers will now be able to experience high-speed access in Singapore of up to 7.2Mbps downlink and up to 1.9Mbps uplink with the use of HSDPA and HSUPA technologies respectively. These specifications far exceed 3G services currently available in the Singapore market. No other operator in Singapore currently offers HSUPA.

Huawei Technologies was appointed in February 2007 to provide and upgrade StarHub's 3G mobile network to full two-way HSPA.

All of StarHub’s mobile data access plans will now be called MaxMobile, a brand name that will act as a mobile complement to StarHub’s MaxOnline cable broadband service.

Three plans will be available to mobile data users - MaxMobile Lite, MaxMobile Value and MaxMobile Unlimited.

MaxMobile Lite is a ‘pay as you use’ plan at S$0.01/Kb with no minimum spend, but the maximum cost to the customer is $88 per month regardless of the amount of data usage.

MaxMobile Value gives S$20 worth of data usage at S$5/month (the usual price is S$10/month) and thereafter at S$0.0032/Kb. Once again, the total monthly spend is capped at $88 regardless of data usage, making this truly unlimited.

MaxMobile Unlimited subscribers will pay a flat fee of S$68/month, making the MaxMobile Unlimited data package the best value amongst all mobile operators in Singapore, in terms of both subscription plans and mobile access speeds.

In addition, for the first time in Singapore, StarHub post-paid mobile customers will be able to surf its Gee! and i-mode portals for free, giving customers the ability to browse without incurring data charges. When downloading content, customers pay a fixed price for items they choose to purchase such as ringtones, video and music clips, wallpaper, games, or information requests such as a cable TV programme guide, 4D and Toto results, or flight details, with no hidden data charges. Once again, this is part of StarHub’s commitment to worry-free and fair pricing.