Global mobility leader Nokia and MiTV Corporation Sdn Bhd (MiTV) today announced their collaboration to launch a commercial mobile broadcast TV service, based on Digital Video Broadcast - Handheld (DVB-H) technology, in Malaysia in the second half of 2007. Announced at Nokia Connection 2007 in Singapore, and also in conjunction with Broadcast Asia 2007, the agreement is among the first of Nokia's commercial mobile TV service rollouts utilizing DVB-H technology globally. Earlier last year, Vietnam became the first market in APAC to roll out commercial DVB-H services.

In the deal, Nokia Siemens Networks will provide MiTV's 018 mobile TV service with an end-to-end deployment process which includes implementation, integration, and application development services. They will also maintain MiTV's infrastructure on a turnkey basis.

Under the agreement, Nokia and MiTV are committed to implementing a true mobile TV experience, based on an open DVB-H standard, enabling viewers in Malaysia to watch DVD-like quality broadcast television 'on the go'. With Nokia's integrated DVB-H device the Nokia N77, the two organizations are confident of delivering a rich broadcast mobile TV solution for the enjoyment of MiTV's customers.

Kenneth Chang, Executive Director, MiTV Networks said: "The experience will be unlike any other mobile TV offerings currently available in the market. MiTV's DVB-H service doesn't rely on packet-based technology, so there's no streaming and lag associated with it. You will be able to switch between channels instantaneously, and on top of that, the picture quality and reception will be better than any video streaming service available today. It will be totally revolutionary - a true mobile TV experience that we believe will delight our customers tremendously."