Alltel and Motricity introduce one-of-a-kind 'Day Pass' for mobile Web users.

Alltel Wireless, America's largest network with Motricity on Monday announced it now offers customers the ability to purchase a "Day Pass," allowing exclusive access to the Internet via their phone on a daily basis, a first in the industry.

The new Day Pass option provides customers 24 hours of access to Internet-based content via Alltel's Axcess Web service. Alltel customers with Web-capable handsets now have free and immediate access to a "basic" level of Axcess Web service. The basic service provides teaser information, such as snapshots of news, sports and weather, while browsing.

As part of the basic service, customers can shop directly from their phone for ringbacks, ringtones and wallpaper, without any type of subscription or Day Pass required.

Customers wishing to utilize "premium" Axcess Web content on a trial or per-use basis, can purchase the Day Pass for $1.49 and receive 24-hour access to expanded content including games, news and sports information.

"Alltel continues to offer services that allow customers to easily integrate mobile content into their daily lives," said Wade McGill, senior vice president of product management for Alltel Wireless.

"Motricity is pleased to work with a carrier that seeks to set the bar in content and user experiences," said Ryan K. Wuerch, chairman and CEO of Motricity.

Alltel is owner and operator of the nation's largest wireless network and has 12 million customers, while Motricity is a leading provider of mobile content services and solutions.

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